Note: This content is fan-created and not affiliated with the producers or network of Shark Tank or the product itself.
What is Jay's Pet Butter?
Jay's Pet Butter is a healthy peanut butter for dogs, enriched with ingredients like glucosamine, banana, blueberry, sweet potato, vitamin E, and biotin. It's designed to be a treat, food topper, medication cover, or a distraction during bath time.
Jay's Pet Butter's Shark Tank Pitch Recap
Brandon Fokker and Jay Cutler pitched Jay's Pet Butter, a healthy peanut butter for dogs, seeking $50,000 for 10% equity. The product is made with high-quality ingredients and comes in four flavors. While the Sharks were impressed with the founders, they had concerns about the scalability and market for the product. Kevin O'Leary offered a royalty deal of $1 per jar in perpetuity, but the founders declined. Despite not securing a deal, the founders remained confident in their product's potential.
Who invested in Jay's Pet Butter?
No sharks invested
Jay's Pet Butter's Pitch Highlights
Jay Cutler is a four-time Mr. Olympia.
The dogs featured in the pitch have their own Instagram account.
One of the founders, Brandon Fokker, had prior experience in the peanut butter industry.
The product was inspired by Jay Cutler's focus on nutrition in his bodybuilding career.
The founders turned down Kevin O'Leary's royalty offer of $1 per jar in perpetuity.
Jay's Pet Butter Shark Tank Update
- Two flavors sold out on the night the episode aired.
- Experiencing shipping delays due to high order volume.
- Number of flavors available reduced from four to two.
- Manufacturing 'hiccups' persist.
Key Milestones
Night of Shark Tank Airing - Immediate Post-Show Demand
Two flavors sold out on the night the episode aired.
Post-Shark Tank - Retail Expansion
Secured placement in 80 Hy-Vee stores and smaller nutrition stores.
Post-Shark Tank - Major Retailer Interest
Contacted by a major big box store.
