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What is Goodlove foods?
Good Love Foods offers a line of frozen, ready-to-bake, gluten-free comfort food favorites like biscuits, cinnamon rolls, and puff pastry. The products are also free from seven major allergens, including nuts, eggs, soy, and dairy.
Goodlove foods's Shark Tank Pitch Recap
Chennelle Diong pitched Good Love Foods, a gluten-free frozen baked goods company, seeking $150,000 for 5% equity. The Sharks loved the taste of the biscuits but had concerns about the high valuation, complex direct-to-consumer frozen shipping model, and scalability of production. Mark, Barbara, Kevin, and Robert all declined to invest due to these concerns. Lori Greiner, however, offered $150,000 for 20%, which Chennelle countered at 18%. Lori agreed to the counter-offer, and a deal was made.
Who invested in Goodlove foods?
Lori GreinerGoodlove foods's Pitch Highlights
The founder, Chennelle Diong, developed the biscuit recipe after becoming gluten-free.
Good Love Foods products are free from seven major allergens.
The company had to stifle online sales due to high demand and limited production capacity.
Chennelle hand-cut 80,000 cinnamon rolls herself.
The founder sold her house and moved towns to invest in a production facility.
Within 30 minutes of opening online orders, the company would generate $115,000 in sales before having to close orders again due to overwhelming demand
Goodlove foods Shark Tank Update
- Appeared on Shark Tank Season 16, Episode 12.
- Secured a deal with Lori Greiner for $150,000 for 18% equity.
- Expanded product line to include pizza crust.
- Continued growth and expansion of retail presence.
Key Milestones
2021 - Founded
Company founded by Chennelle Diong and Justin Beaver.
2025 - Shark Tank Appearance & Deal
Appeared on Shark Tank Season 16, Episode 12 and secured a deal with Lori Greiner for $150,000 for 18% equity.
2025 - Sales Projection
Company projected $500,000 in sales for the year.
