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What is TruFit Customs?
TruFit Customs makes custom-fit mouthguards for athletes using 3D printing and scanning technology. Their mouthguards are designed to be more comfortable, less bulky, and allow for better communication than traditional boil-and-bite mouthguards.
TruFit Customs's Shark Tank Pitch Recap
Matthew pitched TruFit Customs, a company that makes custom-fit mouthguards for athletes using 3D printing technology. He asked for $750,000 for 5% equity, valuing the company at $15 million. While impressed with the product and initial traction, most sharks were concerned about the high valuation. Kevin O'Leary made an offer of $750,000 for 3% equity plus a $2 royalty per unit until he recouped $2.25 million. Rashaun Williams then offered $750,000 for 10% and bringing 10-20 athletes as investors/brand ambassadors. After a counteroffer from Matthew for $1 million for 8%, Rashaan stuck to his original offer, which Matthew accepted.
Who invested in TruFit Customs?
Rashaun WilliamsTruFit Customs's Pitch Highlights
Over 1,000 professional athletes across various leagues like NFL, NHL, PLL, NCA, and UFC use TruFit mouthguards.
The company uses 3D printing and scanning technology, along with shockwave-dampening compression pads to create a custom fit mouthguard.
The founders already raised 1 million at a valuation of 7.5 million before coming onto Shark Tank
TruFit Customs Shark Tank Update
- Introduced nightguards and Vaporbite, expanding their product line.
- Testing custom-fit insoles, currently used in the 2024 NFL season.
- Partnered with the Los Angeles Rams, providing mouthguards and other products.
Key Milestones
March 2022 - Partnered with USA Hockey
Partnered with USA Hockey, becoming their official mouthguard supplier.
October 2024 - Shark Tank Appearance
Made a deal with Rashaun Williams
September 2024 - New partnerships
Teamed up with the Los Angeles Rams.
